Case Study — P-02
The redesign that started with an invisible site
A live venue site, rebuilt so Google can actually see it. Diagnosed, designed, and built end to end.
Ignite Arcade had two problems. The site was invisible: a React app that rendered a blank page to Google, so no one could find the place. And it had a lot to show, a bar, an arcade, events, private rooms, a full menu, all competing for the same attention. Fix the first or nobody arrives. Fix the second or they arrive and leave confused.
Design decisions
Fix why Google saw nothing, first
The old site was a single-page React app. It rendered nothing until JavaScript ran, so Google's crawler got one line telling it to enable JavaScript, then left. I rebuilt it to serve real HTML on every route, so the whole site is there the moment a crawler or a customer arrives. A visual refresh was the easy sell. This is the fix that actually moves bookings, so I led with it.
Organize a lot into a glance
A venue this size has a lot to say, and stacked on one page it turns into a wall. I built the home as a bento grid instead, image tiles at different sizes, each one a doorway into a part of the venue. The hierarchy runs top to bottom, from a single hero line down to the details, so a first-timer takes in the whole place in one scroll and taps straight to what they came for. And I let the photography carry it. You can't describe an arcade bar as well as a picture of one shows it, so the images do the selling and the words stay out of the way.
Give corporate its own front door
Corporate events used to share a page with kids' birthday parties. A company planner and a parent booking a ten-year-old want completely different things. So I split them. Corporate is its own page now, written for the planner, with packages, capacity, and a direct line to the events team.
Make booking one tap, not a popup hunt
On the old site, booking meant digging through a popup. Now each experience, the rock band room, the console booths, the pool tables, has its own Book Now that goes straight to the right reservation. The path from wanting a spot to holding one is a single tap.
Keep the brand, fix the green
I didn't invent a new look. The green, the photography, the energy all come from Ignite, pulled straight from their logo so the site matched what customers already knew. The one change: their green fails contrast on light backgrounds, so I split it into two roles. The brand green for fills, a darkened green for text that has to be read.
The hardest part wasn't the build. It was the pitch. The work that mattered most, making the site visible to search, is the part you can't see in a screenshot. I had to show the owner why a fix he couldn't look at was worth more than a redesign he could.
The site went from invisible to indexable. Every page now serves real HTML the moment it loads, whether a customer opens it or a search crawler asks for it.
Most people find a venue on their phone, so every page is designed there first, then scales up to the desktop.
What this shows: I can take a business that's invisible online, with more to say than one page can hold, and turn it into a site people can find and read at a glance. The diagnosis, the design, the build, and the SEO underneath it.
I ran the audit, designed the site, and built it. A paid engagement, start to finish. The old site is gone, this one is live, and the owner runs it herself.